I’m not denying I love a freebie but the firestorm on social media about the relationship between one blogger looking to review a company’s sweets has dented the reputation of bloggers. We aren’t freebie hunters, we just love writing about our passion. So who is right, the blogger or the bakery?
It seems on the face of it, the blogger is in the wrong. The story goes as follows:
The blogger contacted the bakery regarding a product review. This doesn’t seem out of the ordinary so far. The member of staff this blogger spoke to was unaware this review was happening yet offered her a hot drink and a selection of 8 macarons and marshmallows. The blogger was unhappy with the amount of product saying “thank you, but how about a few of the larger selection boxes, one each of macarons, marshmallows, and a third of the miscellaneous items you have”.
Here’s my personal problem with this. You say yourself that the company is a small one yet you demand that they give you £100 worth of product for free for a review on your blog. This blogger said that she thought she was worth more than 8 macarons and marshmallows. Maybe it’s just my upbringing but if I was given 8 macarons and marshmallows, I would be so thankful. The blogger further goes on to say that each blog post takes her 8 hours to write. I don’t think the amount of product you have to review changes how long it takes to write the post because if you were a true blogger, you would be passionate about the product whether it’s just 1 macaron or an entire bakery’s worth of macarons.
The whole point of a freebie is to entice, whet the appetite and excite the customer to buy more of their product, so I think the little selection box was sufficient.
Sounds simple, doesn’t it. The blogger is wrong. Well not exactly.
Yep even Marie from Bake Off is shocked!
The bakery then decides to make a post regarding the situation and new information comes to light about angry Instagram posts slating their products as well as the blogger threatening to give a bad review if the staff did not hand over the £100 worth of product.
Clearly both parties are wrong here. Here’s what the bakery did wrong:
- The company should have remained professional and never written this post, nor refer to someone’s pride and joy as a “blackmail-blog-that-almost-sounds-like-a-porn-site”
- The bakery constantly refers to the blogger as “insignificant”; the wrong word to use because no blog is ever insignificant
- If the blog was ‘insignificant’, was it the right decision to work with them?
- It seems that the bakery’s heart was never in it from the start, so why follow through? If you only wanted it for the SEO backlink, was it the right choice?
- The member of staff dealing with the blogger should have phoned the owner immediately if they didn’t know about her visit
- As the professional company, you should have clarified the details; as a constant worrier and perfectionist, I would have needed these details before arriving
- And it’s MACARON not MACAROON
Now here’s what the blogger did wrong:
- You should have been more professional with how you dealt with the situation; you’ve been to multiple high-end establishments (which you namedrop so smoothly) but you sounded very rude to the staff
- Maybe it’s a difference in upbringing but an 8 piece selection box worth around £15 for free would please anybody; the expectation for a small bakery to give away £100 worth of product was odd
- The customer may always be right but you should never threaten a company with a negative review if they didn’t give you the products
- You didn’t need to slate their product on social media to retaliate, this was unnecessary
- You should have clarified the details before visiting, such as stating the date of arrival and the approximate time, I would have had these details confirmed beforehand
Reviewing products on blogs is always a sticky situation, much like the macarons and marshmallows in this case. I would love to review products but cases like this make bloggers seem like free food hunters and this is so wrong. I would never contact a company unless I truly felt passionate about their products because everything that I write on my blog comes from the heart.
And spare a thought for small bloggers who spend hours on end working painstakingly hard for little reward. They don’t blog expecting a reward but because they love it. Bloggers write about their passion to share with the world and if you just want free stuff, you’re in the wrong business.
So tell me in the comments below what you make about the whole situation.